Gen Z employees are difficult to retain, according to Jane Lu, CEO of Australian fashion brand ShowPo.

Employees aged 18 to 26 (known as Generation Z, or Gen Z), have more demands than their older Millennial counterparts, Lu stated in a New York Post report, on 31 October.

“The average tenure of a Gen Z employee is much lower than their Millennial counterparts, so they really need to see the impact of their work to stay engaged,” Lu explained.

She added that Gen Z demands higher expectations for career progression and growth, that they want constructive feedback and flexible working options, and that they want to understand the purpose behind their work. Lu also described Gen Z employees as disinterested in office hierarchies, and more comfortable challenging their managers.

HR should ensure that Gen Z employees feel aligned with the culture and values of their company, according to Prianka Jaidka, HR business partner at technology enterprise the Centre for Process Innovation.

She told HR magazine: “To retain Gen Z employees, HR teams need to understand what motivates this generation, and create an environment that aligns with their values and expectations. Gen Z employees often seek purpose, flexibility and continuous development.”

Original Article: HRMagazine

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